SERVICE NAME

content-focused on results

You know your content is on solid ground when your business strategy overlaps with the needs of your target audiences. But what content should you produce in which order, and why?

GET IN TOUCH

1. DISCOVERY

I will deep-dive into your business to understand what is special about you and your services, how you fit into the competitive landscape, and what your customers appreciate most about you. And I’ll talk to your sales and customer service staff, to see at which points we can use content to better convert customers. I”ll look for content sources that are as yet untapped – for example email correspondence where customers’ questions are being answered, team members who blog or are active on social media.

With this groundwork, it will soon become clear what your content super powers are , and where there’s potential to improve.

I will prepare a strategic framework for discussion. This will include costed proposals for revitalising Cinderella content to help more prospects find you, new content streams. I’ll also suggest ways to better measure content performance through key performance indicators (KPIs) and ways to track return on invesmtment (ROI).

2. CONTENT ANALYSIS

I will analyse your existing content – and how your audiences are consuming it (for example, using Google Analytics, and click tracking).

3. INSPIRATION

We will look at who your most admired competitors are, and how they’re excelling in content marketing. 

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Their Name - Company Name

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