SExxxxxRVICE NAME

rewriting medical and scientific texts to engage a wider audience

Are you struggling to get complex medicine and science across to consumers? Perhaps your experts are confused by the brief they've been given, or they are afraid of sounding stupid and dumbed down? Or you might be up against a deadline – with not enough hours in the day to lick your content into shape.

 

“Everything should be made as simple as possible, but no simpler,” – Albert Einstein

There’s a fine line between readable and simplistic, between accessible and cheap – getting that balance right takes years of practice. I rewrite complicated texts for a consumer audience – widening your audience, while staying true to the scientific principles. 

 For larger projects, I bring scientists on board with customer-facing content – by showing them the logic behind writing styles and structures, that are designed to maximise usability and readability. I do this through mini-trainings, workshops and 1:1 mentoring.  And I work alongside product managers till they are satisfied that a piece of content is doing its job on multiple levels.

 

Better safe than sorry – careful approach


I’ve worked on massive content projects – editing hundreds of thousands of words,  and while my style can be playful and sensory, I respect the underlying quality of information. For example, while working at a medical magazine in Sydney, I spotted plagiarism before we went to press, enabling substitution of another article. While working for M&S Foods, I took the precaution of putting in-depth medical articles by expert reviewers, which revealed a pattern of out of date, inaccurate information on serious conditions including ovarian cancer. 

 When editing I draw on my own scientific training (chemistry degree),  a past career in medical journalism and years of experience helping businesses large and small get their message across to customers. 

Here are some things I routinely do for clients, and the benefits they bring:

Quicker time to launch – less editing by committee, as your senior teams and authors trust the results

Text that your customers really understand – they engage with it, really get what you do and how it’s of benefit.

 Depending on the brief, I can assess a text sample for structure and content 

And I can go deep – enriching the text – or simply rework what’s already there so it’s engaging and easy to read online. I can discuss the content with the authors and negotiate with them to get ?   rework it in the style you need,  while also identifying any gaps that need filling, in order to make the text clear and convincing for a non-expert audience.


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request a text review

Got some text you want licked into shape? Send me a a sample and answer some questions about who it’s for and what it needs to do, and where it will be used. I’ll gladly assess it for you, and suggest some ways you can improve it.