How to build your authority online without having to write a blog

How to build authority online without writing your own blog – 4 approaches reviewed Google favours blogs written by named  subject-matter experts. Such expert blogs feel more real and interesting. If you write your own blog, quite naturally you’ll be getting lots of long-tail keywords in there. So you’re likely to perform well in natural […]

How to produce content that inspires and engages

Seven ways to produce content that inspires and engages Some 95% of digital content gets ignored and forgotten. Since the typical blog takes about 4 hours to write, plus there’s editing and promotion time – that’s a lot of wasted effort. So how can you ensure that your content resonates with your audience, and inspires them […]